The Process

A couple of years prior to creating the branding of Najarro Remodeling I had previously created their logo which they used for everything. They later came with a request to build a website for their company after haven a different designer try to build one for them. Since there was no branding guide when I Initially created the logo that was the first thing I mentioned to them that needed to be done. Since the branding of the company was a crucial part when it comes to building their website. Not only that but it would also be translated across every different mediums. After discussing with them their goals and target audience I went to work. I started of with simplifying the previous logo that I had made as well as create a Icon that would also represent the company. After the creation of the Icon and the simplification of the Logo I decided to look for different color schemes that would be translated across every medium. From the company business card to the company uniform. After identifying the main color scheme and sub color scheme I worked on the different font styles that would be used across the different print and digital mediums. After getting all the essential parts of the branding I discussed with the company about their mission statement and information that would be used in the website.

Once the branding of the company was completed I decided to create mock ups for the company to demonstrate the many different applications of the logo and icon of their company. I also went ahead and started working on website using all that information given but as well as the branding company.